The brand expands its Omnichannel Presence & Retail Footprint with the launch of its 28th store in Thiruvananthapuram
Thiruvananthapuram, 2023: Bath & Body Works, one of the world’s leading specialty retailers & home to America’s Favorite Fragrances® opens its first flagship store in Thiruvananthapuram at Lulu Mall. Apparel Group, a global fashion and lifestyle retail conglomerate brought Bath & Body works to India in the year 2018 and has created an omnichannel experience for the brand since then. Having established itself as one of the most sought-after personal care essentials and home fragrance brands for women and men, the Bath & Body Works store at Lulu Mall, Thiruvananthapuram will be spread over 930 Sq. Ft. offering a breadth of exclusive fragrances for body and home.
Building further on the brand’s mission to expand its offline presence in the Indian market since 2018, Bath & Body Works currently has a network of 27 stores in 16 cities across New Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Lucknow and Chandigarh to name a few. The brand launched their own e-commerce platform in India in 2019 to broaden its Tier 2 &Tier 3 city penetration and accessibility via a robust omnichannel presence. As India witnessed a surge in e-commerce with consumers turning to digital alternatives, Bath & Body Works further expanded its presence in the online space by launching on beauty and fashion e-retailers like Nykaa, Myntra and Amazon.
The opening of the first store in Thiruvananthapuram will witness the launch of Bath & Body Works newest floorset in India called Dream Bright. Dream Bright is a bold, floral-fruity fragrance dream come true, sparkling with facets of a unique blend of sapphire berries, night-blooming orchid and crystalized vanilla. Dream Bright offers a wide range of products including Fine Fragrance Mist, Eau De Parfume, Body Cream, Body Lotion, Hand Cream, 3 Wick Candle, Glowing Body Scrub, Shower Gel and Moisturizing Body Wash. Bath and Body Works latest collection, Dream Bright, is a unique bold fragrance complemented with a stunning packaging that are all things bright and sparkly. The newest addition to the brand’s current portfolio of best-selling fragrances like Gingham, A Thousand Wishes, Aromatherapy, In the Stars and Japanese Cherry Blossom, a customer-favorite for more than a decade.
“We are thrilled to announce the opening of our newest store in Thiruvananthapuram. This new market represents an important milestone for our brand, as we continue to expand our reach and connect with customers in new and innovative ways. This is an exciting opportunity to connect with customers and allow them to experience the brand’s diverse range of products and fragrances”, says Abhishek Bajpai, CEO Apparel Group India
At Bath & Body Works, customers can experience luxurious fragrances, body lotions, body scrubs and much more to discover their favorites. From fun and flirty scents to sophisticated and exotic fragrances, Bath & Body Works offers a wide range of world-class fragrance collections to suit every personality and occasion. The highlight of our first store in Thiruvananthapuram is to offer customers a firsthand experience of the newest collection – Dream Bright.
ABOUT Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1900+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff. Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Egypt, and the Philippines. Apparel Group Pvt India Ltd. has created an omnichannel experience, operating brands from the USA, Canada and Asia. The brands include leading names in fashion, footwear, and lifestyles, such as Victoria’s Secret, Victoria’s Secret Pink, Bath & Body Works, Charles & Keith, Aldo, Aldo Accessories, R&B, Inglot, Call It Spring and Beverly Hills Polo. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
ABOUT BATH & BODY WORKS
Bath & Body Works is one of the world’s leading specialty retailers and home to America’s Favorite Fragrances® offering a breadth of exclusive fragrances for the body and home, including the #1 selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. For more than 25 years, customers have looked to Bath & Body Works for quality, on-trend products and the newest, freshest fragrances. Today, these fragrant products can be purchased at more than (22) Bath & Body Works retail locations in India as well as on bathandbodyworks.in.
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